Yellows Plus Eyewear
Yellows Plus is a Japanese eyewear brand designed by Toshiaki Yamagishi and handcrafted in Fukui, the centre of Japan's optical industry. It is recognised for timeless, classic frames built from Japanese acetate and pure titanium, made under the philosophy of "sophisticated beauty of the style." You can try the Yellows Plus collection in person as part of our premium eyewear range at EMME Visioncare.
Designed and Made in Japan
Founded in the early 2000s, Yellows Plus emerged from designer Toshiaki Yamagishi's belief that eyewear sits on the most visible part of the face — so even a 1 mm change in line thickness or a single degree of surface angle changes the entire impression. Every frame is shaped to realise that intent as precisely as possible, then refined through extensive testing before it reaches the collection.
The Craft of Fukui
Yellows Plus frames are produced in Fukui, one of the world's three major eyewear manufacturing regions alongside areas of Italy and China. The skilled craftsmen of Fukui take on intricate, unprecedented tasks and hold each piece to demanding quality standards. This same heritage underpins other Japanese makers we carry, including Masunaga's century of Fukui craftsmanship.
Materials That Last
The collection uses the finest Japanese acetate and pure titanium. Acetate delivers depth of colour and a warm, comfortable feel against the skin, while titanium offers a lightweight, durable and hypoallergenic structure. The result is eyewear that stays comfortable through long days of wear and holds its form over years of use.
Timeless, Relaxing Classics
Rather than chase passing trends, Yellows Plus refines a small number of enduring shapes. Its original classic frame remains part of the collection to this day — an understated, infinitely wearable design that suits a wide range of faces, styles and occasions. For wearers who prefer quiet sophistication over statement pieces, it is a considered choice.
Find Your Yellows Plus Frames in Singapore
Our optometrists will help you select a Yellows Plus frame that fits your face shape, lifestyle and prescription, then pair it with the right lenses for clear, comfortable vision. Visit us at our branch at The Cathay, beside Dhoby Ghaut MRT, to view the current selection.
Frequently Asked Questions
Where are Yellows Plus frames made?
Yellows Plus frames are designed and made in Japan, handcrafted by skilled artisans in Fukui — one of the world's leading eyewear production districts.
What materials does Yellows Plus use?
The collection is made from Japanese acetate and pure titanium, chosen for comfort, durability and a refined finish.
Can I try Yellows Plus frames in Singapore?
Yes. You can view and try the Yellows Plus collection at EMME Visioncare. Book an appointment to visit us.
Are Yellows Plus frames suitable for prescription lenses?
Yes. Yellows Plus frames can be glazed with prescription lenses, including single-vision and progressive options, fitted by our optometrists.