DITA Luxury Eyewear
DITA Eyewear in Singapore
DITA is an American luxury eyewear brand, founded in Los Angeles in 1995, known for handcrafted frames in high-grade titanium and Japanese acetate. At EMME Visioncare you can try DITA frames in person and have them fitted with lenses matched to your prescription and lifestyle.
The DITA story
DITA was founded in 1995 by childhood friends Jeff Solorio and John Juniper, two Californians who were uninspired by the eyewear of the day and set out to create something better. Drawing on a shared love of photography, film, and the glamour of Hollywood's golden age, they built a brand around vintage-inspired shapes from the 1950s through the 1980s, executed with modern materials and craftsmanship. The name is said to be inspired by burlesque performer and model Dita Von Teese, who years later collaborated with the brand on her own collection. DITA started with sunglasses and introduced its optical (prescription) frame collection in 2007.
Craftsmanship and materials
What sets DITA apart is the time and care in every frame. A single DITA frame can take several months to produce and is finished in Japan, the world's centre for fine acetate work. The brand uses premium materials — titanium, 18K and white gold, and high-grade Japanese acetate — and finishes many frames with a gentle bamboo-chip tumbling process that gives them their signature deep gloss. True to its philosophy, DITA keeps its branding subtle, letting the engineering and the shape of the frame speak for themselves.
Iconic DITA designs
DITA's catalogue spans bold sunglasses and refined optical frames. The Statesman — a titanium-and-acetate design that nods to Hollywood's golden age — is one of the frames that put DITA on the map. The aviation-inspired Mach series and the lightweight Flight line are long-standing favourites, while limited-edition models such as the Decade series celebrate the brand's heritage. Each shape balances vintage character with contemporary engineering.
At EMME Visioncare, DITA sits alongside the other independent and luxury houses in our eyewear collection, including LINDBERG, Masunaga, and YELLOWS PLUS. Once you've chosen a frame, our optometrists pair it with the right spectacle lenses for your prescription — whether single-vision, progressive, or a specialist lens.
Heritage and recognition
Over almost three decades, DITA has become a favourite of Hollywood actors and musicians and a frequent collaborator with the fashion world — including a long-running licensing partnership with designer Thom Browne and collaborations with brands such as Undercover and Visvim. That mix of craftsmanship and cultural presence is a big part of why DITA is considered a true luxury name in eyewear.
Where to try DITA in Singapore
You're welcome to browse and try DITA frames at EMME Visioncare. Visit our flagship location at The Cathay, beside Dhoby Ghaut MRT, where our optometrists will guide you through frame selection, sizing, and lens options.
EMME Visioncare @ The Cathay
2 Handy Road, #02-13 The Cathay Mall, Singapore 229233
Tel: (65) 8690 3598
Book a fitting
EMME Visioncare @ HarbourFront
1 Maritime Square, #02-63 HarbourFront Centre, Singapore 099253
Tel: (65) 9383 8569
Frequently asked questions
Where can I buy DITA glasses in Singapore?
You can try and order DITA eyewear at EMME Visioncare, beside Dhoby Ghaut MRT at The Cathay. Our optometrists help you choose a frame and fit it with lenses suited to your prescription.
Does EMME carry DITA optical frames or only sunglasses?
Both. DITA makes prescription (optical) frames as well as sunglasses, and we can fit either with the right corrective lenses.
Why are DITA frames more expensive than mass-market eyewear?
Each frame is handcrafted over several months from premium materials such as titanium and Japanese acetate, and finished in Japan — that level of material quality and craftsmanship is reflected in the price.
How much do DITA glasses cost in Singapore?
Pricing depends on the collection, materials, and lenses you choose. Book a fitting at our Cathay branch and our team will give you a clear quote.