About Us
About Us
About Us
EMME Visioncare is an independent optometry and primary eye-care practice in Singapore. We look beyond whether you can see clearly today, taking into account your vision, eye health, lifestyle and changing visual needs over time.
EMME Visioncare was founded by Shawn Au, an optometrist and optician with more than 25 years of experience in optical and eye-care practice. Shawn is based at our Jelita Mall branch on Holland Road.
Our team includes optometrists and opticians registered with Singapore’s Optometrists and Opticians Board, working within their respective qualifications and professional scope. From comprehensive eye examinations and prescription lenses to specialised contact-lens fitting and myopia management, our focus is on careful assessment, clear advice and personalised care.
Where findings require medical or surgical attention, we refer or co-manage with ophthalmologists and other appropriate healthcare professionals.
Clear vision is only one part of looking after your eyes.
A comprehensive eye examination can help us understand how well you see, assess your eye health and monitor changes over time. Some eye-health changes may not cause obvious symptoms in their earlier stages, which is why regular examinations can be valuable even when your vision seems comfortable and clear.
At EMME, we want people to think of optometry as ongoing eye care — not simply somewhere to go when a prescription changes or a new pair of glasses is needed.
Eye examinations are at the centre of how we care for our patients.
Our optometrists use appropriate clinical and diagnostic equipment to assess vision and eye health according to each person's needs. We take time to explain what we find, discuss appropriate vision-correction or management options, and recommend monitoring, referral or co-management when indicated.
Eyewear and contact lenses remain an important part of what we do, but our recommendations begin with understanding your eyes first. Whether you visit us for a routine examination, changing vision, contact lenses or a specific concern, our approach is centred on informed, individualised care.
Childhood myopia is an important area of focus at EMME Visioncare.
Myopia can change as a child grows, so our approach goes beyond simply updating a spectacle prescription. During a myopia assessment, we consider factors such as refractive error, progression history, age, eye health and axial length — the measurement of the eye's length — to build a clearer picture of how the child's myopia is changing.
Where myopia control is appropriate, we discuss suitable options with parents based on the individual child. These may include specialised myopia-control spectacle lenses, soft contact lenses or orthokeratology (Ortho-K). No single option is right for every child, and ongoing monitoring remains an important part of care.
Myopia is particularly common among children in Singapore, making early recognition and ongoing monitoring an important part of children's eye care.
Myopia-control treatments do not cure myopia or guarantee that progression will stop. Their aim is to help slow progression in suitable children. This matters because increasing levels of myopia are associated with a greater lifetime risk of certain eye conditions.
For parents, the important question is therefore not simply whether a child can see clearly with glasses, but whether their myopia is changing over time and whether additional management should be considered.
Parents who would like to understand how EMME assesses progression and chooses between different management approaches can explore our childhood myopia control services.
Our optometrists and opticians bring different qualifications, experience and areas of interest to EMME Visioncare. Together, they provide vision assessment, eye-health care, optical dispensing and contact-lens services within their respective professional roles and registration.
Jaycob Chin is a fully registered optometrist with an educational and clinical background spanning Singapore, the United States and Australia. He holds a Master's degree in Clinical Optometry and has developed particular interests in childhood myopia management, orthokeratology, speciality contact lenses, paediatric optometry, low vision and geriatric eye care.
His approach to optometry extends beyond correcting blurred vision. Jaycob places emphasis on comprehensive eye examinations, understanding each patient's visual needs and monitoring eye health over time. Where findings require medical or surgical attention, appropriate referral or co-management with ophthalmologists forms part of the care pathway.
Childhood myopia is one of Jaycob's main clinical interests. His work includes assessment of myopia progression, orthokeratology fitting and ongoing monitoring of children undergoing myopia-control management.
He has undertaken further education in evidence-based myopia management through the University of New South Wales and is a Fellow of the American Academy of Orthokeratology and Myopia Control.
At EMME Visioncare, his approach to childhood myopia considers more than a child's spectacle prescription alone. Assessment may include refractive change, axial length, age, progression history, eye health and other clinical findings before discussing appropriate management options with parents.
No single form of myopia control is suitable for every child, and Jaycob places importance on selecting an approach according to the individual child's clinical findings, lifestyle and ability to manage the treatment safely.
Jaycob has a strong interest in speciality contact-lens fitting, including orthokeratology and rigid gas-permeable lens designs. His professional training has included advanced education in speciality lens fitting and lenses used for more complex corneal and visual requirements.
He has also been involved in mentoring other optometrists in speciality contact-lens fitting, combining clinical experience with an interest in professional education.
Alongside clinical practice, Jaycob has been involved in optometric education and the professional development of other eye-care practitioners.
He has experience as an Associate Lecturer and continues to pursue further postgraduate education in optometry. His professional interests include translating current evidence and clinical research into practical eye-care decisions, particularly in childhood myopia and speciality contact lenses.
Jaycob is also an active member of Singapore's optometry profession and currently serves as a Council Member of the Singapore Optometric Association in 2026.
Beyond practice-based care, Jaycob has contributed to community and humanitarian eye-care initiatives. His volunteer work has included providing vision and eye-care services through non-profit programmes in Singapore and overseas.
These experiences reinforce an important part of his approach to optometry: making careful eye assessment, appropriate vision correction and understandable eye-health advice accessible to people from different backgrounds.
Clinical interests: Myopia management, Ortho-K, speciality contact lenses, paediatric optometry, low vision and geriatric eye care.
Languages: English and Mandarin.
Shawn Au is the founder of EMME Visioncare and an optometrist and optician in Singapore with more than 25 years of experience in optical and eye-care practice. He is based at our Jelita Mall branch on Holland Road, and also sees patients at The Cathay by appointment.
Shawn began his career as an optician and has worked across independent practices, corporate optical settings and an ophthalmic lens laboratory, giving him extensive practical experience in both vision assessment and optical dispensing. He has a strong interest in ophthalmic lens design and in helping patients find practical vision solutions for their work, lifestyle and prescription needs, including progressive and occupational (office) lenses, higher prescriptions, astigmatism and contact lenses.
Where an examination identifies findings requiring medical or surgical assessment, Shawn works with ophthalmologists and other healthcare professionals through appropriate referral or co-management.
Shawn is based at EMME Visioncare Jelita Mall, #02-17 Jelita Mall, 293 Holland Road, Singapore 278628 (near Holland Village and Bukit Timah), open daily 10am–8pm. He also sees patients at The Cathay by appointment.
Book with Shawn: WhatsApp 9383 8569
Read Shawn Au's full profile
Clinical interests: Myopia management, Ortho-K, ophthalmic lenses, complex prescriptions and family eye care.
Languages: English, Mandarin and local dialects.
Joanne holds a Bachelor of Science (Honours) in Optometry from Glasgow Caledonian University as well as a Diploma in Optometry from Singapore Polytechnic.
She has experience conducting comprehensive eye examinations and using diagnostic equipment to assess vision and eye health. Her approach is thorough and patient-centred, with an emphasis on understanding each person's concerns and explaining findings clearly.
Joanne has also held a supervisory role supporting and mentoring fellow optometrists, with responsibility for clinical operations and professional development. Her ongoing interest in clinical learning has also included involvement in work published in the peer-reviewed journal Contact Lens and Anterior Eye.
Clinical interests: Comprehensive eye examinations, eye-health assessment and patient education.
Languages: English and Mandarin.
Zoerin holds a Diploma in Optometry and a Specialist Diploma in Community Optometry. She has experience in retail optometry in Singapore, including comprehensive eye examinations, spectacle dispensing and contact-lens care.
Her training in community optometry included participation in community eye screenings, where she gained experience recognising signs that may require further assessment and educating patients about the importance of regular eye examinations.
Zoerin places particular emphasis on communication and patient education. She aims to create a comfortable environment where patients can understand their vision and eye-health findings and make informed decisions about their care.
Clinical interests: Comprehensive eye examinations, community eye care, contact lenses and patient education.
Karis has worked in the optical profession for more than a decade and has been a qualified optician since 2008.
Her experience includes optical dispensing, vision correction, frame selection and eyewear fitting. She combines practical knowledge of spectacle lenses and frames with careful attention to comfort, fit and each patient's individual visual requirements.
At EMME Visioncare, Karis supports patients in finding appropriate eyewear solutions based on their prescription, lifestyle and everyday visual needs.
Areas of interest: Optical dispensing, spectacle lenses, frame fitting and eyewear.
Faith completed her NITEC in Opticianry and is currently pursuing a Work-Study Diploma in Opticianry at ITE College East, with graduation expected in 2027.
As she continues her professional training, Faith supports patients with basic vision assessments and guidance on spectacle lenses and frame selection. She brings an attentive and approachable manner to her work and is developing her practical skills through continued study and experience.
During her studies, Faith received the Edusave Good Progress Award and Edusave Skills Award in recognition of her academic improvement and practical performance.
She continues to build her knowledge and experience as she works towards further qualification in opticianry.
Visit us at The Cathay, beside Dhoby Ghaut MRT (+65 8690 3598), or Jelita Mall, situated at 293 Holland Road (+65 9383 8569).