About Us
About Us
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About Us
EMME Visioncare is far more than a glasses shop. We're a primary eye care practice — the first place you can turn to for any concern about your eyes, not only when you need a new prescription.
Our care goes well beyond vision correction. Every optometrist and optician on our team is fully registered with Singapore's Optometrists and Opticians Board (OOB) and holds a valid Practising Certificate — qualified to carry out comprehensive eye examinations, prescribe ophthalmic lenses, and fit therapeutic contact lenses. Whether you're due for a routine check, managing a complex prescription, or want early detection of an underlying eye health issue, you're in safe, qualified hands.
Most people only think about their eyes when their vision blurs. We'd like to change that. Good eye care is preventive, not reactive — regular, thorough examinations catch problems early, protect your long-term sight, and often surface signs of wider health conditions before symptoms appear. That's the standard we built EMME Visioncare around: unhurried, thorough, and focused on keeping your eyes healthy for life, not just selling you a pair of glasses.
Step into our practice and the difference is clear straight away: most of our space is dedicated to eye testing and clinical care, fitted with a full suite of advanced diagnostic technology. Every consultation is built around understanding how your eyes work and how healthy they are — the clinical side of vision that a typical optical shop simply isn't set up to provide.
We also believe quality eye care shouldn't be a luxury. Our comprehensive vision and eye health consultations are personalised and open to everyone — whatever your age, prescription, or reason for coming in.
Childhood myopia is one of the things we care about most. Short-sightedness in children isn't simply a matter of stronger glasses each year — left unmanaged, it tends to keep progressing and can raise the risk of serious eye conditions in adulthood. Acting early to slow it down makes a lasting difference.
It's an area our team has trained in specifically. We offer a full range of evidence-based myopia control options, and because we're an independent practice, our advice is genuinely unbiased — we recommend the approach that's right for your child, not the one that's easiest to sell. Depending on what suits them best, that might mean specialised spectacle lenses, soft myopia-control contact lenses, or orthokeratology (Ortho-K).
This is preventive eye care at its most valuable: protecting a child's sight for life. It's why parents across Singapore choose EMME Visioncare for their children's vision.
Myopia is far more than a matter of wearing glasses. Short-sightedness is a structural change in the eye: the eyeball grows too long, and that elongation is permanent. Glasses and contact lenses sharpen blurred vision, but they don't reverse the underlying change — and the more a child's myopia progresses, the higher their lifelong risk of serious conditions such as retinal detachment, glaucoma, and myopic macular degeneration. That's why we treat childhood myopia as a health issue, not a cosmetic one.
And it's a problem growing fast. Research published in the journal Ophthalmology projects that around half the world's population — close to 5 billion people — will be short-sighted by 2050, with roughly 1 billion at significantly increased risk of permanent vision impairment. The drivers are largely environmental: less time outdoors, and more time on close-up work and screens.
Singapore sits right at the front of this trend. We have one of the highest myopia rates in the world — by Primary 6, around 65% of children here are already short-sighted, and the average age of onset keeps falling. The earlier myopia begins, the more it tends to progress — which is exactly why early intervention matters so much.
Based in Singapore, Jaycob Chin FIAOMC stands out as a distinguished optometrist with a holistic approach to vision care. Beyond the conventional prescription of glasses or contact lenses, Jaycob emphasizes comprehensive eye examinations that prioritize eye health. He is dedicated to understanding the unique needs of every patient he meets.
With an educational background spanning Singapore, the United States, and Australia, Jaycob's global exposure has reinforced his commitment to personalized eye care. He remains at the forefront of optometric technology, focusing on early prevention and detection of various ocular pathologies, including cataracts, glaucoma, macular degeneration, and diabetes. Jaycob has a keen interest in specialized areas such as myopia control and amblyopia in pediatric patients, as well as low vision and geriatric care.
His vast clinical experience ensures that patients receive tailored vision solutions that align with their work and lifestyle requirements. This encompasses a range of options from glasses and sunglasses to contact lenses and other therapeutic treatments. His passion for myopia management is evident, having recently secured a certification in Evidence-Based Myopia Management from UNSW.
In leadership roles, Jaycob has demonstrated his managerial prowess, overseeing store operations, spearheading staff training, and contributing to business development. He has also been instrumental in mentoring other optometrists, especially in the niche area of specialty contact lens fitting.
His dedication to education is unwavering, evident in his role as an Associate Lecturer and his ongoing pursuit of a Doctor of Optometry degree. He also boasts a Master's Degree in Clinical Optometry.
Beyond his professional endeavors, Jaycob is a fervent community contributor. He has collaborated with non-profit organizations across Singapore, offering complimentary comprehensive eye examinations to those in need. His efforts ensure that quality eye care is accessible even to the financially challenged.
Whether sharing his expertise on renowned platforms or guiding future optometrists, Jaycob's dedication to his profession and commitment to continuous learning solidify his reputation as a leading figure in the optometry field.
Shawn Au is a highly qualified and trusted optometrist in Singapore with over 25 years of experience as a primary eye care provider. Starting his career as a registered optician, Shawn has developed extensive expertise in delivering comprehensive eye exams, accurate diagnoses, and personalized vision correction solutions for patients of all ages.
Born and raised in Singapore, Shawn’s passion for eye care began early, leading him to gain valuable experience and knowledge across corporate optical chains, independent optical stores, and a multinational ophthalmic lens laboratory. His in-depth knowledge of ophthalmic lenses enables him to offer customized lenses, including progressive lenses, office lenses, anti-fatigue lenses, and specialized ortho-k lenses for myopia control, ensuring clear vision and optimal eye health.
Shawn takes a personalized, patient-centered approach, carefully assessing each individual’s vision problems and lifestyle to recommend the most effective glasses, contact lenses, and optical frames suited to their face shape and visual needs. He is skilled in managing complex vision conditions, such as high myopia and high astigmatism, providing fuss-free fittings and excellent customer service. As a father of two, he is extremely patient with children during Ortho-K fitting sessions and communicates well with them.
Dedicated to tackling the rising myopia epidemic in Singapore, Shawn founded a family-focused eye care practice that emphasizes early detection, routine eye exams, and myopia management programs for children and adults alike. His practice offers quality eye care aimed at preventing complications and preserving long-term eye health for the whole family.
To stay at the forefront of eye care, Shawn completed his Diploma in Optometry at Singapore Polytechnic, equipping him with the skills to diagnose and manage common eye diseases including cataracts, glaucoma, diabetic retinopathy, and macular degeneration. He works closely with ophthalmologists and other allied health professionals to ensure patients receive comprehensive treatment and timely referrals when surgery or advanced care is required. In addition, Shawn always tries to keep up with the latest technology in the eye care industry. He believes that it is only through upskilling oneself that the best standard of eye care can be given to the customers.
Fluent in Mandarin and other local dialects, Shawn provides a smooth, fuss-free experience for all customers, ensuring clear communication and a comfortable visit. Beyond clinical practice, he contributes to the community as a volunteer counselor at a gambling rehabilitation center, reflecting his commitment to holistic care and social responsibility.
In summary, Shawn Au is a highly recommended optometrist in Singapore, known for delivering exceptional eye care services, thorough eye tests, and tailored vision solutions. Whether you need new glasses, contact lenses, Ortho-K, or expert advice on eye health, Shawn and his dedicated team offer quality, professional care designed to meet your unique needs. Contact Shawn today at his practice’s contact number to schedule your appointment and experience outstanding, patient-focused eye care.
Experience high-quality, personalised eye care with Shawn Au and the EMME Visioncare team.
Joanne Tsen is a dedicated and highly skilled Optometrist with a robust educational background that informs her exceptional clinical practice. She holds a Bachelor of Science (Honours) in Optometry from Glasgow Caledonian University and a Diploma in Optometry from Singapore Polytechnic. This dual qualification provides her with a comprehensive and strong foundation in both the theoretical aspects of vision science and the practical application of clinical eye care.
Throughout her distinguished career, Joanne has cultivated extensive experience in delivering thorough and comprehensive eye examinations, adeptly utilizing a range of advanced diagnostic equipment to ensure accurate assessments. She is deeply passionate about addressing diverse patient concerns, from routine vision correction to complex eye conditions, and is committed to fostering a positive and reassuring customer experience through highly personalised service. Her professional journey includes a significant supervisory role where she successfully led and mentored a team of fellow optometrists. In this capacity, she was responsible for providing ongoing support for their professional development, managing day-to-day clinical operations, and upholding the highest standards to ensure superior patient care across the board.
Demonstrating her commitment to advancing the field, Joanne participated in a peer-reviewed journal under Contact Lens and Anterior Eye, contributing to the broader scientific community. This involvement underscores her dedication to continuous learning and staying at the forefront of the latest developments in ocular pathology and eye care advancements. Fluent in both English and Mandarin, Joanne effectively communicates with a diverse patient population, channelling her passion for optometry into the ongoing expansion of her skills. This drive ensures she consistently delivers exceptional, patient-centered care in all aspects of vision health and ocular pathology.
Zoerin Tan is a dedicated optometrist with 6 years of experience in retail optometry in Singapore. She holds a Diploma in Optometry and a Specialist Diploma in Community Optometry, which have equipped her with both a strong clinical foundation and advanced expertise in community eye health. Throughout her career, Zoerin has gained extensive experience in conducting comprehensive eye examinations and providing tailored solutions for spectacles and contact lenses.
During her specialist diploma studies, Zoerin actively participated in several community eye screenings, which allowed her to gain valuable experience in detecting early signs of eye conditions and educating the public on the importance of regular eye health checks. These experiences further strengthened her passion for community eye care and deepened her commitment to making quality vision accessible to people from all walks of life.
Beyond her clinical work, Zoerin is committed to continuous professional development and is always eager to explore new areas within the field of optometry, staying open to advancements and innovations that can improve patient care. Zoerin combines her optometry knowledge with a compassionate, detail-oriented approach to guide patients in selecting optimal eyewear and achieving lasting eye health. She believes in building lasting relationships with her patients by creating a comfortable and reassuring environment, ensuring that every individual feels cared for and confident in their vision journey.
At the heart of her practice is a patient-centred approach — building trust, educating patients about their eye health, and fostering long-term relationships to support clearer vision and healthier eyes for years to come.
Karis Lim brings over a decade of expertise to the optical industry, having established herself as a seasoned professional in the field. A qualified optician since 2008, she has dedicated more than 10 years to serving clients in the optical trade, building extensive knowledge and skills throughout her career.
With her solid foundation in optometry and years of hands-on experience, Karis has developed a deep understanding of vision care, eyewear fitting, and optical dispensing. Her long standing commitment to the profession demonstrates her passion for helping people achieve optimal vision and eye health.
Karis's comprehensive experience in the optical trade makes her a valuable resource for both colleagues and clients seeking expert guidance in vision correction and eyewear solutions.
Faith Chan is a motivated and dedicated Opticianry professional-in-training, currently pursuing a Work-Study Diploma in Opticianry at ITE College East, with an expected graduation in 2027. She previously completed her Nitec in Opticianry, where she built a strong academic foundation and developed essential hands-on skills in vision care. Faith is deeply passionate about the opticianry profession and is committed to delivering accurate, reliable, and patient-focused eye care services. Her ability to combine technical expertise with a caring and approachable personality allows her to connect well with patients while ensuring their optical needs are met with professionalism.
Throughout her studies, Faith was awarded the Edusave Good Progress Award in recognition of her consistent academic improvement. She also received the Edusave Skills Award for outstanding practical performance and these achievements showcase her ability to excel both in theory and practice.
Faith is confident in conducting basic vision assessments and providing guidance to customers on lens and frame choices that suit their needs. She brings strong communication skills, teamwork, and excellent customer service abilities to her work. Faith is attentive to detail, patient in her approach, and capable of supporting both colleagues and clients in a professional environment.
Looking ahead, Faith is determined to continue strengthening her expertise in opticianry and to grow into a well-rounded professional who contributes meaningfully to the vision care industry. She aspires to pursue opportuinities that will allow her to expand her technical knowledge, refine her practical skills, and provide high-quality optical solutions to the community. With these, Faith is committed to achieving excellence and advancing her career in the opticianry field.